The Brand Strategy Workgroup
The Interview: Our goal is to conduct separate interviews of key management to garner candid and unique answers to key positioning questions.
The Report: The report represents everyone’s answers. Once all agree, these answers can be used to identify your unique advantages in the brand essence document.
The Brand Essence: These are the protocols that detail how your company will structure and afffect your reputation. It includes the value statement, the elevator pitch, and provides an easy knowledge base for all your communication channels, consistently.
